Instead, we need to start looking for guidelines: What makes boys watch girls’ shows? I asked several children’s TV executives what their own research has shown, and they pointed to a few common themes:
This can be applied to Children’s Lit as well. We all remember JK Rowling telling us that she was told not to go by Jo or Joanne but her initials (of which she made up the middle one after grandmother), because publishers thought boys wouldn’t buy a book written by a woman. A lot of media aimed at young people feature a trio, two boys and one girl (usually with a triangle in there at some point).
It works for all media, even adult media: once we realize that, for the most part, men and women enjoy a lot of the same stories, we can get past gender bias in media, which cater to “male” dominated stories as universal, but “female” dominated stories as niche.
Cate Blanchett said it this weekend, women’s stories make money too. “The world is round people!” When we get rid of the deep trenches of the gender bias earlier on, people will make more money and, as the article says, those “kids might just be open to watching whatever happens to interest them.”
Study finds huge gender imbalance in children’s literature [The Guardian]